Content Strategy - Global Stylebook
Compiled product info, guidelines and marketing material for international manufacturer.
As copywriter at Bestway, my team and I created a global stylebook to serve as a central repository for product information and content guidelines.
Stylebook Hierarchy
- Organized by sub-brand (~20)
- Brand intoduction and history
- Product features and specialties
- Bullet point matrix for e-commerce descriptions
- Product name conventions
- Trademarks and IP references
- Keyword glossary
- Product and SKU number guide
- Measurment guidelines for packaging and e-commerce
