Content Strategy - Global Stylebook

Compiled product info, guidelines and marketing material for international manufacturer.

As copywriter at Bestway, my team and I created a global stylebook to serve as a central repository for product information and content guidelines.

Stylebook Hierarchy

  • Organized by sub-brand (~20)
  • Brand intoduction and history
  • Product features and specialties
  • Bullet point matrix for e-commerce descriptions
  • Product name conventions
  • Trademarks and IP references
  • Keyword glossary
  • Product and SKU number guide
  • Measurment guidelines for packaging and e-commerce