Content Strategy - Cabela's Campaign

Managed a content strategy and SEO campaign for Cabela's, results included 12 first-position keywords, 19% traffic increase, and a 20% bump in ranked keywords.

Content Strategy - Cabela's Campaign
Content Strategy - Cabela's Campaign

As content strategist at ClearVoice, I managed a 12-month content and SEO campaign. The campaign included:

  1. A keyword portfolio to identify key terms and pages.
  2. On-page optimization (metadata and content) of target pages.
  3. Influencer and subject matter expert recruting and partnerships.
  4. Coordinated microsite launches.
  5. Link building through distributed content and inforgraphics.

Case Study: How ClearVoice Helped Cabela's Improve Organic Search and Drive Revenue

Read the case study to learn more about this project.