Content Strategy - Cabela's Campaign
Managed a content strategy and SEO campaign for Cabela's, results included 12 first-position keywords, 19% traffic increase, and a 20% bump in ranked keywords.
As content strategist at ClearVoice, I managed a 12-month content and SEO campaign. The campaign included:
- A keyword portfolio to identify key terms and pages.
- On-page optimization (metadata and content) of target pages.
- Influencer and subject matter expert recruting and partnerships.
- Coordinated microsite launches.
- Link building through distributed content and inforgraphics.
Case Study: How ClearVoice Helped Cabela's Improve Organic Search and Drive Revenue
Read the case study to learn more about this project.